I’ve written about the IT Cosmetics Love Is The Foundation Brush numerous times since I started Makeup Muddle, as the brush is launched in new limited edition designs a couple of times a year.
I really love the IT Cosmetics Heavenly Luxe Makeup Brushes, but I’d never tried any of the Love Is The Foundation special editions, so I decided to give one a try, after my friend Carla raved about it. If you’d like to find out more about the It Cosmetics Foundation Brush, keep on reading…
BUY HERE: Selfridges / Cult Beauty / John Lewis / Boots / Space NK
IT Cosmetics Love Is The Foundation Brush
“Your LIMITED EDITION Valentine’s Day brush is here! A must-have for every IT lover’s brush collection, this ultra-chic foundation brush features a streamlined, confetti handle and heart-shaped head with densely packed, Heavenly Luxe hair for effortless application of your favorite liquid, cream and powder foundations.
Custom-designed for precision control, it does the work for you and gives you flawless-looking results every time!“
The IT Cosmetics Love Is The Foundation Brush has had many different designs over the years, with the handle design changing, and the bristles have had changes too.
IT Cosmetics gave the It Cosmetics Love Is The Foundation Brush a flat top design, and it caused quite a lot of uproar from their fans, as many preferred their rounded top brushes.
This Love Is The Foundation Brush version, which I bought, has the rounded brush head, and I do tend to prefer rounded buffing brushes for foundation, so I think I would prefer this It Cosmetics Heart Brush design over their flat top design.
The IT Cosmetics Love Is The Foundation Brush I have has a clear acrylic handle, which is filled with water and has lots of heart shaped and diamond shaped pink glitter pieces suspended within the water.
It’s mesmerising to watch, as the glitter cascades up and down within the It Cosmetic Heart Brush handle, and it looks so, so pretty. The Love Is A Foundation Brush has a pink metallic ferrule, and has been designed to have a heart shaped brush head, but mine isn’t heart shaped which is disappointing.
It Cosmetics Love Is The Foundation Brush Review
I didn’t purchase the brush for the ‘heart’ shape, but I had to show you the image on the box above, to show you what this brush is supposed to look like. I bought mine from Cult Beauty, so it’s definitely not a fake, but it’s just triangular shape which is strange.
Ignoring the lack of shape, the IT Cosmetics Love Is The Foundation Brush is a beautiful brush. It’s nicely dense, and buffs foundation effortlessly into the skin.
It’s super soft, and it’s surprisingly easy to clean. Sometimes dense buffing brushes (like the Zoeva 104 Brush) are a nightmare to clean, but that’s not the case with this IT Cosmetics brush.
I’m so happy I finally have one of the Love Is The Foundation Brushes in my collection, and I would definitely purchase another design in the future, as it’s a beautiful brush.
BUY HERE: Selfridges / Cult Beauty / John Lewis / Boots / Space NK
All images belong to me.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!