IT Cosmetics have revealed their latest launch, and it’s a mascara. The IT Cosmetics Hello Lashes+ Volumizing Mascara With Lash Serum is the latest addition to their mascara range, and it’s a new version of their popular IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara. So if you liked their original Hello Lashes Mascara, you’re going to love this new formula…
“Get instant volume and conditioning from Hello Lashes+ Volumizing Mascara with Lash Serum by It Cosmetics, a smudge-proof tubing mascara with gentle removal for less lash loss.”
The IT Cosmetics Hello Lashes+ Volumizing Mascara With Lash Serum is said to be an eye-opening, volumising mascara which has been infused with lash case serum. It’s been designed to be removed easily and gently, for less lash loss, so it sounds like it’d be nice for those with more sensitive eyes.
- Lash volume meets lash care + conditioning
- Formulated with Biotin, Argan Oil, Jojoba Oil
- Easy removal with warm water
- 360 lash wrapping brush
- Smudge-proof formula
- 24-hour wear
The original Hello Lashes Mascara has a black tube, with a black rubber grip on the lid, and the new IT Cosmetics Hello Lashes+ Volumizing Mascara With Lash Serum has had a pretty face lift, with a metallic pink tube, and the same black rubber detail on the lid.
- Biotin: known to strengthen hair
- Argan Oil: known to moisturize and nourish hair
- Jojoba Oil: known to moisturize and soften hair
The IT Cosmetics Hello Lashes+ Volumizing Mascara With Lash Serum has a ‘lash wrapping brush’ which is said to offer 360° wrapping technology, and a precision ball tip which can be used to catch the tiniest of lashes. It is a synthetic bristled wand, and if you fancy checking the new mascara out, it’s available right now….