I have a fab exclusive for you today, and it’s the IT Cosmetics Heavenly Love Is The Foundation Brush, which is the 2022 limited edition design of the iconic IT Cosmetics Love Is The Foundation Brush.
Every year, IT Cosmetics launches a new limited edition design of their bestselling foundation brush, and this year’s design has a fun 70’s theme, with a psychedelic printed pattern on the handle.
IT Cosmetics Heavenly Love Is The Foundation Brush
“A great brush gives you a flawless airbrushed finish! It’s just that simple. This year we bring you a 70s inspired handle from the era of love. All the quality you love about Heavenly Luxe to apply any of your IT favorite liquid, cream, or powder foundations!“
Usually, the annual Love Is The Foundation Brush has a clear acrylic handle, with water inside, and cascading glitter and sequins inside. However, this year’s design has a solid pattern to the handle, with the same pretty pink ferrule, and the same beautiful heart shaped, synthetic brush head.
Before trying the brush for myself, I always thought the heart shaped brush head wouldn’t be the most effective for applying foundation and concealer, but now I have tried the brush for myself, the domed heart shape actually works pretty well, and the bristles are insanely soft.
The IT Cosmetics Heavenly Love Is The Foundation Brush features a pink handle, with yellow and orange flowers (possibly daisies or gerberas) all over. It’s so different to any other design we’ve seen IT Cosmetics do, and I’m sure it’ll be popular, as the limited edition Love Is The Foundation Brush designs always sell out, every single year.
All images belong to IT Cosmetics.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!