The IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm is a new launch from IT Cosmetics, but it’s not a brand new, new product.
The name might sound like something you’ve heard of before, and it is. It looks like IT Cosmetics have discontinued their last version of this cleansing balm, and have reformulated, and given the product a packaging makeover too.
The IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Balm is one of the brand’s bestselling products, and it used to have a white plastic jar, and a silver lid. Not only has the formula had an upgrade, but the packaging has too, with the cleanser now having a blush pink jar.
“Melt away your makeup instantly with this It Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm that can also be used as your brightening cleanser and hydrating face mask!“
The IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm is marketed as being a three benefits in one kind of cleansing balm, working as a long-wearing makeup and sunscreen remover, a brightening facial cleanser, and a hydrating face mask all-in-one.
Its formula claims to transform from a rich balm to a nourishing oil, when applied to the skin, and once water has been added, it transforms into a milky texture. It’s been tested to deliver 24hr hydration, meaning your skin won’t be left feeling dry.
This new formulation of the IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm is vegan, non-comedogenic and also alcohol-free, meaning it won’t dry out your skin, or clog up your pores, meaning it works for all skin types, including those with sensitive skin.
- Vitamin C: Known to even the complexion and bring radiance to the skin.
- Rosehip Oil: Known to help nourish and hydrate the skin.
- Ceramide: Known to play an important role in having a healthy skin barrier.
- Shea Butter: Known for its moisturizing properties.
- Morning or night, use clean fingers to scoop out a quarter-sized amount of cleansing balm and apply to dry skin.
- Use your fingertips to massage into your face for about 30 seconds, focusing on areas that have more makeup.
- Add water to emulsify and continue to massage.
- Rinse clean with water and pat skin dry.
The IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm has slightly different claims to the original formula, which claimed to be a cleanser, makeup remover and serum in one, whereas this new formula is supposedly a makeup remover balm, brightening facial cleanser and hydrating face mask in one.
It’s always worrying whenever a brand tinkers with the formula of a bestseller, in case it ends up being not as great as the original, so it’ll be interesting to see what the new formula performs like in comparison with the original version, and this brand new version is available right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!