IT Cosmetics is launching a brand new concealer. The IT Cosmetics Bye Bye Dark Spots Concealer + Serum is marketed as being a two-in-one product, working as a concealer and a targeted serum all-in-one, and keep on reading to find out all about the formula, the claims, pricing and stockists.
BUY HERE: ULTA / Sephora / Macy’s
IT Cosmetics Bye Bye Dark Spots Concealer + Serum
“This lightweight, creamy concealer contains two percent niacinamide, hyaluronic acid, and caffeine—providing buildable coverage and the hydration you need now while visibly improving skin concerns over time. It can be used all over or as a spot concealer, or layered well under or over makeup, and is suitable for sensitive skin.”
The IT Cosmetics Bye Bye Dark Spots Concealer + Serum is described as a lightweight, creamy concealer. Featuring 2% niacinamide, hyaluronic acid and caffeine, providing buildable coverage and hydration for right now.
Then, the concealer visibly helps to improve skin concerns over time. Allowing you to use as a spot concealer, or layered under/over makeup, and is suitable for sensitive skin.
Key Ingredients
- 2% Niacinamide: Helps skin look more even-toned and minimizes the look of dark spots.
- Hyaluronic Acid: Helps support skin elasticity and plumpness.
- Caffeine: Helps skin look brighter.
Clinical Trials
- 94% say bare skin looks smoother
- 86% say dark spots look minimized
- 86% say bare skin looks more radiant
The IT Cosmetics Bye Bye Dark Spots Concealer + Serum is $30, and contains 0.22 oz / 6.5 mL of product within a clear plastic tube. The lid of the concealer has two sections, with a twist-off function to reveal a conventional doefoot applicator for targeted application.
At the top of the lid, there’s a secondary clear plastic lid, which houses a kabuki brush, for an effortless blend on-the-go. So, you can dab the concealer on your problem areas with the doefoot, and then blend the concealer in, with the kabuki brush.
IT Cosmetics Bye Bye Dark Spots Concealer + Serum Swatches
The IT Cosmetics Bye Bye Dark Spots Concealer + Serum is available in just 18 shades, and there isn’t even a shade to match the lightest skinned model in the above swatches. The shade range is severely lacking pale and deep shades, and usually, IT Cosmetics is pretty good at being inclusive.
Included within the shade range are the following;
- Fair Neutral 11
- Fair Warm 12
- Light Cool 20
- Light Neutral 22
- Light Warm 23
- Medium Cool 30
- Medium Neutral 31
- Medium Warm 32
- Medium Neutral 33
- Tan Cool 40
- Tan Neutral 42
- Tan Warm 44
- Rich Cool 50
- Rich Warm 51
- Rich Neutral 53
- Deep Neutral 58
- Deep Warm 60
- Deep Neutral 61
Looking at the swatches, the formula looks very pigmented. The brand claims it offers medium coverage, with a natural finish, and the concealer is set to launch on the 12th of March, but you can check it out right here.
BUY HERE: ULTA / Sephora / Macy’s
All images belong to IT Cosmetics.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!