I have an exciting product reveal for today, and it only launched today too. The IT Cosmetics Brow Power Filler Tinted Brow Gel is the newest addition to the IT Cosmetics brow collection, and I have all of the launch information so keep on reading…
BUY HERE: Cult Beauty / ULTA / Sephora / QVC
IT Cosmetics Brow Power Filler Tinted Brow Gel
IT Cosmetics only just launched their brand new Your Skin But Better Hydrating Foundation this week too, so it’s exciting that they’re launching a brand new brow product too.
The IT Cosmetics Brow Power Filler Tinted Brow Gel is $24, but you can get it on the QVC Easy Pay instalments too for $8. This brow gel contains 0.14 US fl. oz./4.25 ml of product, and it has a longer official name; IT Cosmetics Brow Power Filler Volumizing Tinted Fiber Brow Gel.
The IT Cosmetics Brow Power Filler Tinted Brow Gel is designed for those with unruly eyebrows, sparse eyebrows or just those that simply love the look of fuller brows.
Key Benefits
- Tinted volumizing eyebrow gel gives you visibly fuller eyebrows for up to 16 hours of wear
- Waterproof eyebrow gel infused with brow-loving biotin, green tea, lecithin and hair-like fibers
- Innovative wand makes application easy with its micro-flocked tip to fill in sparse areas and molded bristles to tint, shape and set
- Offered in four universal shades to match every eyebrow color
Featuring a waterproof formula, and works as a volumising and tinted eyebrow filler with hair-like fibres to instantly fill, shape and set your brows for upto 16 hours of wear.
What makes the IT Cosmetics Brow Power Filler Tinted Brow Gel so unique, is their innovative brush. Where the micro-flocked tip works to fill in sparse areas, whilst the soft moulded bristles effortlessly tint, shape and set the brows – all at the same time.
It’s been created with biotin, green tea and lecithin, and offers a brow-loving formula which comes in four universal shades that pair perfectly with the original IT Cosmetics bestseller – the Brow Power Universal Pencil, for a bolder brow look. The duo enable you to help you brows achieve their full potential.
Directions
- Brush product through eyebrows to fill, shape and set.
- Use tip of brush to fill in sparse areas.
- To achieve a darker shade, simply apply additional coats.
The IT Cosmetics Brow Power Filler Tinted Brow Gel is available in the following shades;
- Universal Blonde – platinum to dark blonde
- Universal Auburn – strawberry blonde to rich red
- Universal Taupe – light to medium brown / grey
- Universal Dark Brunette – dark brunette to black
I think the IT Cosmetics Brow Power Filler Tinted Brow Gel sounds really unique and the applicator is unlike any other brow product I’ve seen before. I can’t wait to try this once it launches fully, as the before and after photos look amazing.
I love a good tinted brow gel, but the fact this particular gel contains fibers too, it has me instantly sold. If you’d like to check this new launch out, it’s available right now..
BUY HERE: Cult Beauty / ULTA / Sephora / QVC
All images belong to IT Cosmetics.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!