Iconic London used to be a kind of brand you'd see mentioned all over social media a couple of years ago, but they're not as buzzed about as they used to be.
They've just launched the Iconic London Sheer Blush collection, and I've not seen anyone talking about them, but I wanted to dedicate a post to them incase you were contemplating a purchase.
Iconic London Sheer Blush
The Iconic London Sheer Blush collection has been formulated with a plant extract known for its anti-pollution benefits. The water-rich Sheer Blush formula melts into the skin, giving cheeks and lips a beautiful veil of soft-focus colour.
- Soft-focus colour for cheeks and lips
- Instant healthy glow
- In six shades
- 100% Vegan & Cruelty Free
With an easy squeeze tube and unique gel-to-watercolour formula that puts you in full control of your blush. A dream to build and blend, this lightweight gel transforms into a liquid, releasing vibrant coated pigments that leave cheeks looking sculpted and lifted. With six dewy shades, from soft to sultry to vibrant and bold, and they can be used alone or mixed.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesi Um Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/–: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
Squeeze a small amount onto fingertips and pat onto the cheeks and lips. Blend out over the cheeks using fingertips, a blush brush, or beauty sponge. Mix and build in sheer layers to create your perfect level of blush.
The Iconic London Sheer Blush is available in six different shades, is £18 and contains 12.5ml of product. The blushes come in a gold metallic effect plastic tube, with small nozzle for easy application.
I am are totally on board with the liquid blush trend, and I predict it'll be a really big trend for 2020. They're just so easy to apply, as you can apply them with your fingertips, a beauty sponge or a stippling brush.
Rose Riot – pale pastel pink
Power Pink – vivid mid pink
Cheeky Coral – creamy coral pink
Fresh Faced – warm fawn pink
Fearless Flush – warm berry pink
Berry Boom – deep cocoa berry