Following the success of the Iconic London Brow Silk, they’ve launched the Iconic London Liquid Brow Silk Max Hold Gel, which is a tube of liquid brow gel.
The original Brow Silk is a brow soap in a compact, but this new brow gel version is a lot more travel-friendly, and keep on reading to find out all about the new launch…
BUY HERE: Sephora / Lookfantastic
Iconic London Liquid Brow Silk Max Hold Gel
“This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.“
The Iconic London Liquid Brow Silk Max Hold Gel is a new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day.
Key Ingredients
- Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits.
- Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits.
- Texturizing Polymer: Enhances the look of natural volume for a fuller effect.
Packaged in a metallic gold plastic tube, with a mini natural bristled tapered brow brush. It’s $24, and contains 0.1 fl oz / 3 mL of product, which is less than half of the product of the Anastasia Beverly Hills Brow Gel (that contains 0.26 oz/ 7.85 ml for the same price) – which is crazy!
Iconic London explain that their Iconic London Liquid Brow Silk Max Hold Gel is designed to go on white to the brows, so you can see where you’re applying it, and it will then dry down to be completely clear, offering up to 16 hours of hold, and it’s available right now.
BUY HERE: Sephora / Lookfantastic
All images belong to Iconic London.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!