Huda Beauty Wishful Eye Lift & Contour Serum

Huda Kattan has revealed her latest launch; the Huda Beauty Wishful Eye Lift & Contour Serum, which has launched as part of her Wishful skincare brand. The inspiration behind this serum, is the brand’s Eye Lift & Snatch Eye Masks (reviewed here).

The eye masks are really effective, and they stick to the skin really well, which I definitely appreciate, as many eye masks move around, or end up falling off if you try to walk around the house while wearing them. If you’d like to find out all about this new eye serum, keep on reading…

BUY HERE: Sephora / Selfridges 

Huda Beauty Wishful Eye Lift & Contour Serum

“Say hey to my absolute bestie, our WISHFUL Eye Lift & Contour Serum, AKA my secret to blepharoplasty (eyelid surgery!) that’s helped contour and tighten the skin around my eyes like no other. The formula is designed to do everything you want from an eye cream: it helps brighten dark circles and soften fine lines, tighten and contour the eye area, and depuff.“

Huda Kattan says she’s been working on the Huda Beauty Wishful Eye Lift & Contour Serum for two years, and the formula is designed to tighten and instantly make your eyes look so fresh and awake. Featuring a supercharged formula has a lightweight serum texture that effortlessly sinks into the skin without the need to tug the delicate eye skin as you apply.

The brand wanted the Huda Beauty Wishful Eye Lift & Contour Serum to be a do-it-all formula for everyone, so they infused it with a bakuchiol and peptide blend that de-puffs, sculpts, tightens and brightens dark circles for fresher eyes and plumper skin. It’s also fragrance-free, dermatologist and ophthalmologist tested, and vegan-friendly, too.

The Huda Beauty Wishful Eye Lift & Contour 1% Bakuchiol &  Peptide Serum is $45, and features a cooling Zamak tip applicator, which helps depuff and help evenly distribute the formula. Allowing you to both apply, and massage the serum into the eye contour area, for maximum benefits.

Key Ingredients

• 1% Bakuchiol: improves fine lines, and boosts elasticity
• Peptides: boosts collagen production, and firms & strengthens the skin
• Matcha: caffeine depuffs, and antioxidants protect
• Arabian Jasmine: brightens dark circles, and reduces puffiness

At $45, the Huda Beauty Wishful Eye Lift & Contour Serum is quite a pricey eye serum, but if it delivers on the claims, it’d be worth it, if it truly has a tightening and lifting effect on the eyes.

I love metal applicators on eye serums, as they always feel so soothing and cooling on the skin, especially when you have puffy eyes. The Huda Beauty Wishful Eye Lift & Contour Serum is now available right here.

BUY HERE: Sephora / Selfridges 

All images belong to Huda Beauty.