Huda Kattan has revealed her latest launch; the Huda Beauty #FauxFilter Luminous Matte Foundation, which is a new and exciting reformulation of their old #FauxFilter foundation.
Huda said she chose to reformulate the bestselling foundation because she has listened to a lot of feedback from her fans over the years, on things they wished the Faux Filter foundation offered.
Back in 2020, Huda Beauty launched the Huda Beauty #FauxFilter Skin Finish Stick Foundation and the Huda Beauty Water Jelly Hydrating Primer too.
It’s all been about the complexion products, and now the Huda Beauty #FauxFilter Luminous Matte Foundation has been reformulated to be a better, skin-friendly version of the original. Keep on reading to find out more…
“#FauxFilter is backwith the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it’s fragrance-free!
The true filter effect gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish.
The non-cakey formula is life proof (waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof.) No matter what the weather, occasion or situation, #FauxFilter Luminous Matte will NEVER let you down.“
The Huda Beauty #FauxFilter Luminous Matte Foundation is available in 39 shades, and the shades have been sorted into new shade categories, so Huda recommends checking thoroughly before ordering, just incase your usual shade has changed.
This foundation offers some pretty bold claims;
- It’s fragrance free
- It’s non-comedogenic
- It’s transfer-proof
- It has a non-drying formula
- It has a waterproof formula
- It’s sweat proof
- It’s mask proof
- It offers up to 24 hours of wear time
- There’s 39 shades to choose from, categorised into 8 shade families
- Features a luminous matte finish
Huda has been asked for a fragrance free, non-comedogenic version, and she’s been working extremely hard trying to reformulate the foundation.
The new Huda Beauty #FauxFilter Luminous Matte Foundation is both of those things, and more, and even claims to be mask-proof which is a very bold claim in the current climate.
I think the new version of the Huda Beauty #FauxFilter Luminous Matte Foundation sounds amazing. Especially if the heavy fragrance had put you off previously, this new fragrance-free version will be ideal, and the shade range has something for almost everyone too.