Wow. It was only two days ago that Hourglass announced the launch of the Hourglass Veil Soft Focus Setting Spray, and today they've announced another; the Hourglass Veil Eye Primer.
Hourglass aren't a brand like ColourPop, in that they don't launch new products very often. They tend to have a few big launches spaced out over a year, but two new products in one week is totally unheard of. The Hourglass Veil Eye Primer 9.6g has launched today, and is available right here for $28.
“Amplify your eyeshadow color and its staying power with this silky, blendable Hourglass Veil Eye Primer.
The long-wearing, lightweight formula creates an even canvas for eyeshadow and improves its performance, making its color more vibrant while reducing fading and creasing from morning to night.
Nourishing delicate skin with vitamins E and C, it keeps skin moisturized and reduces the look of age spots and sun damage. Intended for all skin types.“
Hourglass Veil Eye Primer
I am guessing it's down to the current global crisis. They probably did have them set up to be spaced out through the year, but with the quarantine, it could be that they weren't able to launch the two new products when they wanted to.
It's definitely strange to announce the launch of two new products within the same range within two days.
Hourglass Veil Eye Primer Benefits
•Lightweight formula enhances vibrancy of eyeshadow color
•Increases eyeshadow wear for up to 24 hours
•Reduces fading and creasing
•Creates a smooth, even canvas for makeup
•Long-wearing and waterproof eyeshadow wear
•Natural finish, for all skin types
•Vegan and cruelty free
•Viamerine: Provides deep hydration and reduces the look of wrinkles and fine lines
•Vitamin E: Packed with nourishing antioxidants, keeps skin moisturized and nourished
•Vitamin C:Increases collagen production and reduces the look of age spots and sun damage
The black photo above, was the photo Hourglass shared yesterday to let us know they were announcing something new today. When you look at that image, what do you think of?
It looks like foundation with a really smooth finish, and that's what people were guessing in the comments on the Hourglass Instagram so to find out what it really is, is a massive surprise.
Squeeze a small amount onto fingertip and dot across eyelid. Gently pat to blend an even layer over the entire lid and up to the brow bone. Allow to dry completely before applying shadow, or leave bare for natural, even coverage.
I don't think anyone guessed that it would be the Hourglass Veil Eye Primer. However, it does make sense seeing as their face primers are so incredibly popular.
I absolutely love their Serum Primer, and as this product is part of the Veil collection, I can only imagine how smoothing and perfecting it'll be on the eyes.
“Amplify your eyeshadow colour and its staying power with this silky, blendable primer.
The long-wearing, lightweight formula creates an even canvas for eyeshadow and improves its performance, making its colour more vibrant while reducing fading and creasing from morning to night.
Nourishing delicate skin with vitamin E and antioxidants, it eliminates the dryness and caking that come with traditional primers.“
Hourglass have described their first ever eye primer as “smooth and nourish your lids while enhancing your eye makeup” and I for one really want to give it a try once it launches.
I'll be sure to add further information as and when it's revealed, but this is another exciting launch from Hourglass.