I really like Gucci Beauty as a brand. The products are all super luxe, but they’re a brand with personality. The Gucci L’Obscur Mascara launched today, but they’ve been posting unique and quirky images all week ahead of the launch with mascara smudges on pillows, and images of models with mascara tears from fashion week.
So many brands have the same kind of advert for this mascara where a girl is walking confidently in New York, and her lashes are long and wonderful. The campaign behind the Gucci L’Obscur Mascara is so different to your average mascara launch.
Gucci L’Obscur Mascara
The Gucci L’Obscur Mascara was created for customized performance for those who dare to express and embrace their differences: from classic to bold, understated to punk. The ultra-rich creamy formula builds volume, while curling and lifting the lashes, adding length and definition with a long-wearing finish.
- Rich, creamy texture adheres to the lashes for a long-wearing, smudge- and flake-proof finish that lasts up to 12 hours
- Buildable, volumizing formula thickens lashes without clumping
- Coats lashes from root to tip for optimal length
- Curls and lifts the lashes with high definition and separation
- Flexible elastomer brush can be positioned horizontally or vertically. The thin head is designed for catching the smallest lashes in the corner of the eyes and along the bottom lash line. The soft comb separates lashes from the root to create a wide fanned-out effect.
- Presented in a pastel pink tube with gold-toned Gucci logo. The gold metal hued wand is enriched with vertical grooves.
The Gucci L’Obscur Mascara is £30 and is available in just one shade; Black. The packaging is stunning, with a pastel pink tube, and a grooved gold metallic lid which has a retro vibe to it.
The brush has plastic, synthetic bristles which are shaped in an almost oval shape, with longer bristles in the middle of the brush, and shorter bristles towards the top and bottom of the brush for catching the smaller lashes in the inner and outer corners of the eyes.
I like the inspiration behind the mascara launch, and this image of the mascara on the lashes is like nothing you’d normally see from a brand.
Sure it’s a very dramatic effect, but it’s refreshing to have something different. The formula sounds like my perfect kind of mascara, and how could you not feel fancy using a mascara with such luxe packaging like this?