Gucci has launched a brand new primer to their complexion collection. The Gucci Beauty Sérum de Beauté Mattifying Primer joins the brand’s existing Gucci Serum De Beaute Fluide Soyeux Primer.
That was their Silk Priming Serum, and this latest primer is designed for those that like a mattifying effect on the skin. Keep on reading to find out all about the latest Gucci Beauty primer.
BUY HERE: Selfridges / Saks / Nordstrom / Gucci / Douglas
Gucci Beauty Sérum de Beauté Mattifying Primer
“Sérum De Beauté Fluide Matifiant is a mattifying primer that keeps makeup looking fresh while caring ingredients give the skin a healthy-looking glow. The highly sensorial gel formula suits all skin types and is designed to highlight each person’s unique features, rather than hide them.
Gliding on smoothly, the product is crafted to prime and control shine, leveraging the natural beauty of the skin tone whether the primer is worn alone or in preparation for a fuller look.“
The Gucci Beauty Sérum de Beauté Mattifying Primer is available in one, universal clear shade to suit all skintones, and is packaged within a frosted ivory glass bottle, with a gold chrome pump, and has an ivory lid.
The bottle features gold foil accents, and the primer is said to be scented with the Gucci Beauty Vintage Peony fragrance, which is a vintage floral accord composed of peony and freesia and modernized by a watery citrus accord and evanescent musky notes.
Key Ingredients
- Sebum Regulator Complex of Moambe Jaune Tree extract
- Salicylic Acid
- Bamboo Powders
- Hyaluronic Acid
- Glycerin
Gucci Beauty Sérum de Beauté Mattifying Primer is designed to have a sensorial and non-sticky gel consistency, which blurs, controls shine, and mattifies the skin while improving makeup wear, and is available right now.
BUY HERE: Selfridges / Saks / Nordstrom / Gucci / Douglas
All images belong to Gucci.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!