The Florence By Mills UBU Eyeshadow Palette has been revealed as one of two new launches for the Florence By Mills beauty brand.
In addition to this new eyeshadow palette, Millie Bobby Brown has also launched a range of eyeliner pencils too. If you’d like to find out more about this new palette, keep on reading…
Florence By Mills UBU Eyeshadow Palette
Thanks to TikTok, the Florence By Mills beauty brand has soared in popularity, so I imagine these two makeup launches will be popular with fans of the brand, especially as their recent launches have all been skincare products.
“The florence by mills UBU Eyeshadow Palette lets you let loose and express yourself! These 9 eyeshadows allow you to be uniquely you with a mix of bright bolds and subtle neutrals.
Each shade is named after a quality that makes you, you because your true self is your happiest self!”
The Florence By Mills UBU Eyeshadow Palette is $25, and has cardboard packaging, and a purple elastic tie which stretches over the lid of the palette to keep it secure.
Inside the palette, there’s one baked domed shade in the centre of the palette which is surrounded by eight powder shadows, which the brand describe as featuring super silky pigments that give you high impact pay-off with just one swipe.
It is a colourful palette, and the swatches do look like they’ve been done damp to intensify the colour, as the colour payoff isn’t as bold as the makeup look on Millie Bobby Brown in the promo image. So I’d be intrigued to see ‘real’ swatches to see how pigmented and bold the shades really were, and the palette is available right now.
All images belong to Florence By Mills.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!