Fenty has kickstarted 2020 with a bang, with the launch for their Snap Shadows Mix & Match Palettes and their first ever mascara. The Fenty Beauty Full Frontal Volume Lift & Curl Mascara has just launched both stateside and in the UK, and it claims to offer a do-it-all formula.
Fenty Beauty Full Frontal Volume Lift & Curl Mascara
The new mascara is described as being a do it all mascara, designed for a fully exposed lash look, featuring an exclusive flat to fat brush which will help you to instantly volumise, lengthen, curl and lift your lashes.
The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had.
Designed to deliver Rihanna’s full lash look, the Fenty Beauty Full Frontal Volume Lift & Curl Mascara is clinically proven to Frontal’s do-it-all formula is clinically proven to volumise, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.
With an easily buildable formula, giving you enough playtime to layer, define and separate your lashes. The formula is also longlasting and is water resistant, tested by Rihanna herself to see if it could stand up to smudging, sweat and tears.
The Fenty Beauty Full Frontal Volume Lift & Curl Mascara is £21 with 12.5ml of product. The mascara is packaged within a lilacy grey metallic tube, with a black spray paint effect around the top of the tube with a black lid. The brush is quite small compared to most of the mascaras that are launching right now. It has a small, rounded brush with natural bristles.
Fenty describe the brush as being their exclusive flat-to-fat design, where the FAT side holds the max amount of product to quickly load and lift the lashes, whilst the FLAT side defines and curls the lashes.
The round, pointed tip allows you to load up and catch even the tiniest of lashes. The Fenty Beauty Full Frontal Volume Lift & Curl Mascara is available to purchase right now.