Fenty Beauty have just dropped a brand new shade of their super popular Gloss Bomb Lip Gloss. The Fenty Beauty Cheeky Gloss Bomb Lip Luminizer has launched as a Fenty Beauty website exclusive, and is a charitable shade, with a donation being made for each purchase. If you'd like to find out about this new gloss shade, keep on reading….
Fenty Beauty Cheeky Gloss Bomb Lip Luminizer
Everyone goes crazy over the Fenty Gloss Bomb Lip Gloss, and whenever you watch a beauty YouTuber share their favourite lip glosses or lip products, most of the time you'll find at least one Gloss Bomb shade within their favourites. They're just so popular, and this particular shade is a little more special compared to the other six shades within the range.
So, what makes the Fenty Beauty Cheeky Gloss Bomb Lip Luminizer special? Well it's going to only be available via the Fenty Beauty website, and 100% of the proceeds of the ‘Cheeky' shade will go to the Clara Lionel Foundation (CLF) which is described by Fenty as the following;
“The Clara Lionel Foundation (CLF) was founded in 2012 by Robyn “Rihanna” Fenty in honor of her grandparents, Clara and Lionel Braithwaite. CLF supports and funds groundbreaking and effective education, health and emergency response programs around the world.
With the voices of Rihanna and her fans, CLF also engages in global advocacy with the goal of improving the quality of life for young people everywhere.” – Fenty Beauty
Some brands that launch charitable beauty products tend to only make a percentage donation or a specific amount per purchase, but it's amazing that 100% of the proceeds of the Fenty Beauty Cheeky Gloss Bomb Lip Luminizer will be going to the charity.
If you've never tried the Gloss Bomb formula, it's described as being a gloss that feels as good as it looks, delivering explosive shine, in six shades hand picked by Rihanna herself.
The formula features conditioning shea butter which enriches from within, and wearing Gloss Bomb is said to make your lips look instantly fuller, with a non-sticky formula that’s super shiny and has an addictive peach-vanilla scent too.
Fenty Beauty Cheeky Gloss Bomb Lip Luminizer is described as being a ‘shimmering bright red orange', and in the Fenty Beauty promotional photos it really does look very bright and vibrant.
However, if you look at these swatches from the Fenty website, in reality it looks a little more sheer which I personally think is a good thing, as it means it's more universally flattering and wearable than a straight up bright and luminous orange.