Fashion Nova has announced the launch of their very own makeup brand; NovaBeauty. We’ve seen a number of fashion retailers create a makeup brand, like SHEIN with SHEGLAM, and Missguided with Missguided Beauty.
Fashion Nova are known for their quick-to-market apparel, and now they’ve created a whole beauty brand, with affordable, vegan, and cruelty-free products. Keep on reading to find out more…
What Is NovaBeauty?
NovaBeauty is Fashion Nova’s own beauty brand, offering cruelty-free and vegan cosmetics with affordable prices. Right now, the NovaBeauty range only ships to the US and Canada, and there are 82 different products in total.
Sometimes, when a brand launches a new beauty range, they start off with a few products as a soft launch. However, that’s not the case for NovaBeauty, as they’ve kick started their new brand with 82 products, which is a heck of a lot of products.
Within the NovaBeauty debut makeup collection, there are eyeshadow palettes, lipsticks, lip liners, lip glosses, eyeliners, brow pencils, false lashes, makeup brushes and some other beauty tools.
The branding on everything is very minimal, with a monochromatic design. I think the products all look very sleek, and the products are all competitively priced. Here’s some examples of products within the Nova Beauty collection;
- Perfect Pout Moisturizing Matte Lipsticks (with 26 shades)
- Moisturizing Rich Glow Lip Glosses (with 12 shades)
- Throwing Shade Eyeshadow Palettes (in Bronze and Smoky)
- 2-in-1 Snatched Lip Liners (with 10 shades)
There are many more products within the range, and the imagery for the products look amazing. I love how many shades they’ve launched for each product, and hopefully we’ll see the range extend to include complexion products in the near future. You can check out Nova Beauty on the Fashion Nova website right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!