We have another new launch from Em Cosmetics launching tomorrow (July 17th) – the Em Cosmetics Soft Blur Velvet Lip Liner. Em Cosmetics only just launched their Venetian Rose Lip Cushion, and now we have another new fabulous lip product in a whole range of shades.
Em Cosmetics Soft Blur Velvet Lip Liner
The imagery for the Em Cosmetics Soft Blur Velvet Lip Liner launch is just beautiful, with almost an ethereal vibe so reflect the ‘soft blur’ description of these brand new lip liners. Just the images alone make me want to try this liner, without even seeing proper swatches yet.
“Lining the lips is as essential as filling in my brows. It’s truly transformative. I’ve always struggled with finding the right formula that creates the most natural seamless lip line, until Soft Blur Velvet Lipliner. Now I can reshape my lips to my liking without it looking too waxy or drawn on.“
Em Cosmetics describe their newest launch as being an innovative blurring lip liner that delivers a velvety texture and luscious matte finish. They can be used alone for a soft diffused look, or with lipstick to define and contour the lips.
The five shades of the Em Cosmetics Soft Blur Velvet Lip Liner include;
- Fawn – a peach nude with neutral undertones.
- Bunny – a pink nude with neutral undertones.
- Kitten – a rose nude with neutral undertones.
- Teddy – a brown nude with warm undertones.
- Mink – a brown nude with cool undertones.
Key Benefits
- Formulated with sacha inchi oil, squalane, shea nut oil and vitamin E to help nourish and condition your lips.
- Enriched with bisabolol to help provide antioxidant defence and ease inflammation.
-Nourishing velvety texture delivers soft diffused color in a luscious matte finish
-Formulated with Sacha Inchi Oil, Squalane, Shea Nut Oil and Vitamin E to help nourish and condition lips
-Enriched with Bisabolol to help provide antioxidant defense and ease inflammation
-Perfect for creating contoured definition or filling in lips completely
-No harsh lines, feathering, or waxy finish
-Cruelty-free
These liners are retractable lip liner pencils, and the shades all look like variations of nude for different skintones. We know that the Em Cosmetics Soft Blur Velvet Lip Liner will be available in five different shades when it launches tomorrow, and I’ll be sure to update this post with any further information before then.
All images belong to Em Cosmetics.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!