Em Cosmetics have teased their latest launch, and the Em Cosmetics So Soft Blush Stick Collection has now been revealed as being their newest product to join their beautiful makeup line.
The brand teased an image on Instagram with the following caption; something so soft is coming to give you the softest, sculpted summer look. I thought it might be contour products, but it’s a range of blusher sticks.
Em Cosmetics So Soft Blush Stick Collection
The Em Cosmetics So Soft Blush Stick Collection is the brand’s first ever cream blusher formula, after the popularity of their stunning Heaven’s Glow Radiant Veil Blushers.
I adore cream blush, it’s my favourite blush formula, so I’m always excited by new cream blusher formulas, but these new cream blushers look so, so pretty.
There are six beautiful shades in the Em Cosmetics So Soft Blush Stick Collection, and each of the blusher sticks have blush pink packaging, with a twist-up design, so you can apply the solid blush stick directly onto the cheeks and blend effortlessly with your fingertips, beauty sponge or makeup brush.
The six blush shades within the collection are;
- Venetian Rose
- Pearl Tea
- Baby
- Bitten
- Passion
- Lychee
“A unique, never felt before formula 🤍 Introducing The So Soft Collection… Six soft neutral to vibrant blushes & four bronzing and contour shades to effortlessly shape and sculpt ✧“
Em Cosmetics describe the formula as being formulated with their ‘Satin Cloud Complex’ containing a one of a kind blend of rich powders, and silky emollients.
The sticks are said to have a mousse-like texture, which offers a satin finish thanks to the infusion of both squalane and vitamin E to give the skin antioxidant defense.
Each of the sticks is $30, and they’ll be available on July 22nd right here.
All images belong to Em Cosmetics.
Thank you @snoopycoupon for the beauty news!

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!