We’ve seen ELF launch food themed collaborations before, like their Chipotle collaboration from last year, which was super popular, and is possibly the inspiration behind the ELF Runs On Dunkin collection.
“E.L.F. RUNS ON @dunkin 🍩 Wake up & makeup with the NEW e.l.f. runs on @dunkin collection launching 3/31/22 on elfcosmetics.com, exclusive to our Beauty Squad Loyalty Program members (its free and easy to join) and 4/3/22 on @ultabeauty online and in-stores 🧡“
The ELF x Dunkin Donuts Collaboration is a relatively small collection, as far as licensed collaborations go. We’ve seen so many Disney collaborations from beauty brands lately, so it’s nice to have something different, and if you love Dunkin’ Donuts, you’re going to love this collection.
There’s only seven products within the ELF x Dunkin Donuts Collaboration, which is a shame. I feel like ELF could’ve run with the theme a little more, with some more merch like items. Let’s take a look at the products in the collection…
- ☕️Dunkin’ Dozen Eyeshadow Set, $16
- ☕️Donut Forget Putty Primer, $12
- ☕️Strawberry Frosted with Sprinkles Face Sponge, $9
- ☕️Glazed For Days Lip Gloss Set, $12
- ☕️Coffee Lip Scrub, $6
- ☕️The Classic Dunkin’ Stack Vault, $75
- ☕️Wake Up & Make Up Bag, $22
The first item in the collection is the ELF x Dunkin The Dunkin’ Dozen Eyeshadow Trio, which is $16 and includes three four-pan Bite Size Palettes. Each of the three palettes are inspired by three of the most popular doughnut flavours from Dunkin’ Donuts.
Included within the ELF x Dunkin Donuts Collaboration The Dunkin’ Dozen Palette Trio, the three palettes are inspired by the following three donuts;
Strawberry Frosted With Sprinkles
Chocolate Frosted With Sprinkles
Next in the ELF x Dunkin Donuts Collaboration is the ELF x Dunkin Donut Forget Putty Primer $12, which is a donut themed version of their bestselling Putty Primer. Normally, the primer has no scented and is a soft pink colour, but for this collab, it’s been scented with a donut fragrance, and is a pale orange colour, with a jar designed to resemble a donut.
The best product in the ELF x Dunkin Donuts Collaboration, in my opinion, is the Strawberry Frosted with Sprinkles Face Sponge, which is $9. The sponge is rounded, with a hole in the centre so it looks like a ring doughnut.
It has a pink and peach split colour design, with a sprinkle design on the top, and whilst it might not be the most practical beauty sponge, it’s certainly the cutest.
It’s a two-piece lip gloss set, with two lip gloss tubes, each of which have a keyring attachment, one of which is pink (Dunkin’ Pink), and the other is coral (Dunkin’ Orange).
The whole collection will be available as a set for $75, but there’s also a special Wake Up & Make Up Makeup Bag too, which will be $22, although ELF are yet to reveal what that looks like. It’s a cute collection if you love coffee and/or donuts, and will be available right here.
Thank you @snoopycoupon for the news!
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!