ELF revealed their brand new ELF x Chipotle Collection today, and it’s one of the most random beauty collaborations launching in 2021 so far.
Last year, ELF revealed a Chipotle collaboration, but it was basically just repromoting existing products in a silver metallic makeup bag. That ‘collaboration’ was massively popular, so the two brands have decided to collaborate once more.
ELF x Chipotle Collection
Thanks to the global crisis, brands haven’t been able to have proper events, and influencer collaborations like they did in previous years. So we’ve seen the rise of many collaborations with licensed properties like Disney and Nintendo, and this collaboration is one that celebrates everything Chipotle.
Chipotle, is an American chain of fast casual restaurants across America, Canada, Germany and France specialising in tacos and Mission burritos that are made to order in front of the customer.
ELF have collaborated with Chipotle for this collection, which includes an eyeshadow palette, a cute little beauty sponge duo, as well as a lip colour. It’s set to launch on the 9th of March, if you’re part of the ELF Beauty Squad programme, or the 10th of March for general sale.
“YOU’VE BEEN SERVED 🔥 e.l.f. x @chipotle drops on 3/9 for Beauty Squad Loyalty Program members (it’s free and easy to join!) and 3/10 for non-members 🙌
The collection:
🌶️Chipotle Eyeshadow Palette, $16: 12 eyeshadow shades inspired by the ingredients on the Chipotle line
🌶️Make it Hot Lip Gloss, $8: A fiery hot lip plumping gloss infused with lip-loving vitamin E and coconut oil
🌶️Extra Guac Face Sponge Set, $10: A 2-piece sponge set including an avocado sponge with angled and rounded sides and a mini pit sponge for those hard-to-reach areas.”
The ELF x Chipotle Collection is $16 and has a strange layout which I don’t think will be for everyone. It’s been created this way to simulate the individual taco/burrito topping trays in Chipotle, but whenever brands launch palettes with a unique pan layout, it’s definitely polarising. It’s a cardboard palette with twelve shades.
“It’s the e.l.f. x Chipotle collection you didn’t know you were craving. Customize your makeup looks the same way you customize your go-to Chipotle order. And remember, it’s okay to be a little extra!
We’re serving up a limited-edition 12-piece powder eyeshadow palette, inspired by the Chipotle line! The fresh spread of matte, shimmer, and metallic shades are inspired by your favorite Chipotle ingredients— so you can build a look that’s mild, medium or hot.”
- Limited-edition 12-piece eyeshadow palette
- Shades are inspired by your favorite Chipotle ingredients
- FREE Chipotle chips & guac coupon with all eyeshadow palette orders*
- Mix of matte, shimmer, and metallic shades
- Ultra-pigmented, blendable color
Lastly, the ELF x Chipotle Collection features the Extra Guac Face Sponge Set which includes a large green sponge, and smaller brown sponge to look like an avocado. Then there’s a Make it Hot Lip Gloss, which is a plumping lip gloss.
It’s such a fun collection, and whilst it won’t be for everyone. I love the shades in the palette! They look so pretty, and unique, and I just love green shadows, and hope I can get my hands on the palette before it sells out. You can find the collection right here.
Thank you so much SnoopyCoupon for the news!
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!