ELF has jumped on the soap brow bandwagon with the launch of the new ELF Soap Brow Pomade.
Soap brows were a big trend in 2021, so it feels like ELF are a little late to the party with this launch, especially as they already have their ELF Brow Lift Eyebrow Shaping Wax, which launched back in October.
“Want full and feathered looking brows without the hassle of a salon? The e.l.f. Cosmetics clear Soap Brow quickly and easily gives you the look you want. Inspired by the “soap brow” trend this styling brow soap sculpts and tames brows to hold your desired look in place.”
The ELF Soap Brow Pomade is $6, and contains 10g / 0.35 oz of product within a clear, circular jar with a white plastic lid. The packaging is similar to their Brow Lift Eyebrow Shaping Wax, except the lid is white on this product, and black on the wax.
This brow soap is said to be water activated, and to use it, you dampen the surface, and then use a spoolie eyebrow brush to comb the ‘soap’ through the brows to hold them in place.
It looks like the Brow Lift was designed to give a laminated effect to the brows, whereas the ELF Soap Brow Pomade is designed to give a more natural, fluffy brow look, but I’m not sure if you’d need them both, as the effect would still be relatively similar.
Brow soaps are so hit and miss, and can leave the brows feeling tight and crispy, so I’d be interested to see what the ELF Soap Brow Pomade is like, and it’s available right now.
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Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
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