Today ELF have launched a brand new lip balm; the ELF Ride or Die Lip Balm, and it’s giving me major Glossier vibes. ELF have launched a number of new launches recently, including their influencer collaboration – the ELF Retro Paradise Collection. If you’d like to know all about this new lip launch, keep on reading.
ELF Ride or Die Lip Balm
The ELF Ride or Die Lip Balm is a brand new lip balm formula, and is available in four different shades/varieties;
- Mighty Mint – clear
- Tough Cookie – sheer warm caramel
- Boss Berry – sheer red berry
- Just Peachy – sheer orange peach
This new ELF Ride or Die Lip Balm formula is said to be an intense lip balm treatment that gives you the ultimate hydrated and plumped lips. It is 100% vegan and cruelty free too.
The formula is infused with rose oil and collagen, and is designed to add a sheer wash of colour to the lips whilst also plumping and adding hydration in one quick swipe.
All four balms are packaged within a plastic squeezy tube, and the packaging reminds me of the Glossier Balm DotCom balms, except these ELF Ride or Die Lip Balm tubes are just £5 / $5, whereas the Glossier balms are $12, so these look like a great, affordable dupe.