ELF Power Grip Primer

ELF have launched a brand new makeup primer, and it’s the ELF Power Grip Primer. We’ve seen numerous ELF launches lately, including their new lip stains and lip liners.

The lip stains are very much ELF’s version of the NARS Powermatte Lip Pigments – the packaging is even the same, and I believe the new ELF Power Grip Primer is a potential dupe for the popular Milk Makeup Hydro Grip Primer…

BUY HERE: ULTA / Target / ELF US / ELF UK

ELF Power Grip Primer

“Your makeup? It’s not going anywhere. This gel-based face primer has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.“

The ELF Power Grip Primer is $10, and contains 0.811 FL oz / 24 mL in a clear plastic tube, with a pump dispenser. It’s described as being a gel-based, skin-loving face primer that smoothes while gripping your makeup.

Key Benefits

• Gel formula grips makeup 
• Gives skin a soft-focus effect
• Enriched with hydrating ingredients like Hyaluronic Acid
• Translucent finish works on all skin types and skin tones

The claims of the ELF Power Grip Primer are very similar to those of the Milk Makeup Hydro Grip Primer. The packaging is different, as the Milk version has a clear plastic cylindrical tube, whereas this ELF primer has a squeezy tube.

It’d be interesting to try them both to compare how similar they are, as there’s a big difference in price. If you’d like to check out the new ELF primer, it’s available right now. 

BUY HERE: ULTA / Target / ELF US / ELF UK

All images belong to ELF.

Thank you @snoopycoupon for the beauty news!