Every beauty brand is seemingly launching a Lunar New Year collection, and the ELF Lunar New Year Collection is the latest LNY themed collection to launch, and it’s really cute.
Lunar New Year for 2021 is the 12th of February, and we’ve seen collections launch from ColourPop, NYX, Sunday Riley, and many more, and there’s definitely more collections this year than we’ve ever seen in previous years.
ELF Lunar New Year Collection
The ELF Lunar New Year Collection is quite a small collection, and everything has amazing bright red packaging with gold foil accents, with an Ox on all of the packaging. It’s my favourite ELF packaging they’ve done, and it complements the Lunar New Year theme perfectly.
In the ELF Lunar New Year Collection there are two sets containing multiple products, as well as some lip colours which you can purchase individually. There doesn’t appear to be an option where you can purchase the full bundle all together, but as it’s ELF, it’s still super affordable.
The first product in the ELF Lunar New Year Collection 2021 is the ELF Prime & Set Kit which is $18, and contains a full size ELF Powder Brush, ELF Poreless Putty Primer and ELF Halo Glow Setting Powder, all of which feature the amazing red and gold packaging design.
Key Benefits
- Limited edition Lunar New Year Collection
- Includes our best-selling, #1 primer in America* Poreless Putty Primer
- Everything you need to prep & set your makeup for all-day wear
- All e.l.f. brushes are cruelty-free
This set is so cute, and I like that it contains a primer, a powder and a brush to help you prime and set your makeup in place all day. The Putty Primer is the brand’s bestseller, so the new red and gold packaging is going to be a must-have for those that already love it!
Next up in the ELF Lunar New Year Collection is the ELF Sweetheart Hydrating Lipstick Kit which is $22 and includes 4 limited edition Lunar New Year Collection Hydrating Core Lip Shines.
“This limited edition Sweetheart Hydrating Lipstick Kit includes 4 stunning Hydrating Core Lip Shine shades. Formulated with heart shaped core that moisturizes lips while adding a sheer tint of color.“
Inside the Sweetheart Lipstick Set you get four shades of their Hydrating Core Lipsticks, and they each have the gold foil ox on the packaging which looks so cute. The four shades you get within this set are;
- Lovely – Light Red
- Joyful – Pink Rose
- Cheery – Coral
- Giddy – Orange
In addition to the ELF Sweetheart Hydrating Lipstick Kit, the ELF Lunar New Year Collection also includes the four ELF Lunar New Year Hydrating Core Lip Shine shades individually for $6 which is great as it allows you to purchase the shades you like, rather than purchasing the kit and perhaps not enjoying one or two of the shades.
A lot of the Lunar New Year beauty collections or editions are from luxury beauty brands, so it’s great that a budget friendly brand like ELF have created something affordable for everyone.
I really want the primer, powder and brush set, but the lipsticks look really cute with their special red and gold packaging designs. If you want to get your hands on the ELF Lunar New Year Collection, it’s available right here.
All images belong to ELF.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!