ELF revealed two new products today, including the ELF Lash It Loud Mascara and the new ELF Camo CC Cream SPF30. The ELF Lash It Loud Mascara is going to be launching in both a full sized version, but also a travel sized version which is perfect if you want to give the formula a try before committing to the full size.
ELF Lash It Loud Mascara
“Volume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look.
The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.”
The ELF Lash It Loud Mascara is $6, and the travel sized version is going to be $4. The full size will contain 0.24 OZ(7g) of product, whereas the travel sized is a lot smaller.
Key Benefits
- Formulated to volumize your lashes
- Silicone bristles grips lashes from root to tip
- Highly intense pigmented
- A mega volume mascara that helps your lashes look fuller, bolder and longer than ever.
ELF’s mascaras never really get any praise within the beauty community, even though they have multiple on offer, so it’s great that they’re launching the ELF Lash It Loud Mascara as it sounds promising. I really like the rose gold metallic packaging, and at $6, it’s such a bargain too!
All images belong to ELF.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!