We have yet another ELF new launch, and this time it’s a product for the lashes, and it’s the ELF Lash Beats Lengthening Mascara.
I’ve also shared the new ELF Daily Dew Stick Highlighters, which launched at the same time as their latest mascara. ELF has launched a lot of new products in the last couple of weeks, ready for spring.
BUY HERE: ELF US / ELF UK / Target
ELF Lash Beats Lengthening Mascara
“Stand out without going all out. This defining and lengthening mascara is formulated with fibers to give your lashes length and definition for a naturally enhanced look. The wand features a narrow, flexible brush to create seamless separation and longer looking lashes.Apply additional coats to build your desired effect.“
The ELF Lash Beats Lengthening Mascara is $6, and it’s available in two different shades; Black and Pitch Black, and it’s marketed as being a defining and lengthening mascara formulated with fibers to enhance your natural lashes.
Key Benefits
- Enhances natural lashes the perfect amount
- Buildable formula contains fibers to help lashes look longer
- Narrow, flexible brush helps define and separate lashes
- Luxe formula for only $6!
The ELF Lash Beats Lengthening Mascara is best applied by starting at the root if the lashes in a zig zag motion, working your way up.
It’s a plastic, synthetic wand mascara, with a narrow brush and a gentle taper towards the tip. The bristles are very close together, and the wand reminds me very much of the L’Oreal Unlimited Mascara, with the wand design.
ELF’s last mascaras were the Lash It Loud Mascara (launched one year ago) and the Big Mood Mascara (launched in June), and they’ve both been big sellers for the brand.
I have no doubt the new Lash Beats will be super popular too, if the above before and after is anything to go by, and it’s the available right now.
BUY HERE: ELF US / ELF UK / Target
All images belong to ELF.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!