It all started back in December 2020 with the launch of their bestselling super popular ELF Camo CC Cream Foundation, and now they’ve introduced a powder version, for those that prefer powder foundation formulations, or just want extra coverage to apply over the top of the liquid version.
“Finally! A primer-infused, long lasting foundation that achieves an airbrushed, non-cakey look and stays put—from first application to last call. This superior buildable foundation invites you to layer on medium-to-full coverage for a blurred, even complexion that keeps shine at bay. The non-comedogenic pressed powder is light as air, crease-resistant, talc-free, and creates a flawless, natural finish on all skin types and tones.“
However, ELF did introduce more shades of their liquid version towards the end of last year, so the same could happen with the powder formula too.
The ELF Camo CC Powder Foundation is described as being a long-wearing, buildable powder foundation offering medium to full coverage.
ELF claims the powder foundation has a natural to semi-matte finish, which creates an airbrushed, shine-free effect to the skin, with a more even complexion.
ELF Camo CC Powder Foundation is said to be suitable for all skin types, and those that have oil control skin concerns. It has a non-comedogenic formula, and claims to be primer-infused, to help keep your makeup in place all day long.
The twelve shades available in the ELF Camo CC Powder Foundation shade range are as follows;
- Fair 120N – fair with neutral undertones
- Fair 140W – fair with warm undertones
- Fair 150C – fair with cool undertones
- Light 210N – light with neutral undertones
- Light 240W – light with warm undertones
- Light 250N – light with neutral undertones
- Medium 310C – medium with cool undertones
- Medium 375N – medium with neutral undertones
- Medium 330W – medium with warm undertones
- Tan 425N – tan with neutral undertones
- Deep 540N – deep with neutral undertones
- Rich 620N – rich with neutral undertones
This shade range could very much do with expanding. It’s a real shame to see three shades for fair, light and medium skintones, but there’s literally only one shade for tan skin, deep skin, and rich skin.
It’s not fair on those with deeper skintones, and if brands like Revolution can do inclusive, so can ELF, considering the ELF Cosmetics net worth as of December 2021 is $1.7 billion dollars. Poor shade range aside, it sounds like a nice powder foundation, and it’s available right now.