Introducing Elaluz – a brand new influencer owned beauty brand. 2020 is going to be remembered for many things, and whilst it’s been an incredibly difficult year for so many across the globe, it’s also been the year of the Influencer brand startups too.
We’ve seen new brands popping up everywhere in recent weeks, and it’s exciting to see social media stars creating their own brand, and it’s also massively motivating that hard work truly pays off. We’ve seen the launch of Item Beauty by Addison Rae, Morphe 2 by Dixie and Charli D’Amelio and Patrick Starrr, and that’s just the last few weeks.
Camila Coelho is the newest star to announce her own brand, and her brand is going to be called Elaluz, and Elaluz launches on Monday. If you don’t know who Camila Coelho is, she’s a massively popular Brazilian social media star with nearly nine million followers on Instagram alone.
Elaluz Brand Introduction
The new brand is launching tomorrow – the 3rd of August, and it’s described as being luxuriously mindful beauty brand encompassing clean makeup, skincare, and haircare.
I love that description, and it definitely gets me interested. I love that Camila isn’t just doing makeup, but she’s creating a whole beauty brand that focuses on clean products.
I am going to share all of the information with you, whenever more information is shared. So far, Camila has confirmed that Monday will see the launch of the Elaluz Ultimate Lip Essentials – shown above, and they are;
- 24K Lip Therapy
- Lip & Cheek Tint
The Elaluz launch includes the 24K Lip Therapy – an intensely rich and hydrating formula for softer, smoother, luscious lips. It’s $28 and is described as helping to leave the lips both looking and feeling healthier the second the formula melts onto the lips.
It features a transformative blend of antioxidant rich 24k gold and four ultra nourishing oils and butters including papaya, buriti, acai and more. Deeply conditions for a luscious, glossy radiance and a softer, smoother feel.
Plus the Elaluz Lip and Cheek Stain – the perfect universal red for a just-bitten lip effect, and perfectly flushed lips. This is available in just one single shade, and features a luscious blend of Brazilian guarana and prickly pear extracts that glide on to deliver smooth rich hydration, and sheer, buildable coverage. With a kissable formula in an undeniably perfect shade of red.
I’d love to know if you’re excited about the launch of Elaluz, and I’ll keep you updated as soon as more information is received.
All images belong to Elaluz.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!