Drunk Elephant have a very loyal fan base, so imagine their excitement when the Drunk Elephant Hair Care range was announced! The Drunk Elephant Hair Care range was announced on their Instagram profile, with this image showing the different products available within the core range. Drunk Elephant are one of the fastest growing brands in Sephora’s history, and the brand is set to grow even more thanks to the upcoming hair care line.
Tiffany Masterton, the owner of Drunk Elephant, has had her hair cut by Chris McMillan ever since she was 12 years old and Chris is known for creating the iconic Jennifer Aniston’s Rachel hair cut.
Tiffany wanted to create a hair care line shortly after launching her brand back in 2013, but it was only recently that she put the wheels into motion after many requests from Drunk Elephant fans, requesting a hair care range.
”Let’s do a product range that allows your hair to be what it is and removes all the stuff we don’t want on our strands or scalp. He knows hair and I know skin, and scalp is skin, so it just made sense for us to come together and develop a line that addresses both.”
Drunk Elephant Hair Care Launch
Both Tiffany and Chris wanted to create a range that would not only work well, but are ‘truly, honestly healthy too. The Drunk Elephant hair care collection took two years to develop and will be launching on the 3rd of April. The launch was posted on InStyle:
”Drunk Elephant Hair features a shampoo, conditioner, detangling spray, and scalp scrub, all of which are free of anything Masterson deems potentially sensitizing or inflammatory to skin (e.g., essential oils, sulfates, fragrances, and silicones).
The shampoo contains natural coconut-based surfactants, while the heat-protecting detangling spray smooths frizz with plant oils. But the real hero is the scalp scrub, with a formula based on Masterson’s best-selling T.L.C. Baby Facial exfoliant.
“Your scalp produces oils that help your hair thrive,” she explains. “Buildup from products and sweat can clog the follicles and affect the way your hair grows. By exfoliating your scalp weekly, your hair in turn becomes healthier.”
Drunk Elephant Hair Care Product Range:
- Drunk Elephant Cocomino Glossing Shampoo 240ml £21 – Formulated with both hair and scalp in mind, Cocomino Glossing Shampoo is a sulphate-free, colour-safe blend of coconut-based surfactants to gently foam, lift away dirt and stubborn styling products without drying, damaging the hair shaft or stripping colour.
- Drunk Elephant Cocomino Marula Cream Conditioner 240ml £21 – A concentrated nourishing blend of plant oils to soften, smooth and detangle, Cocomino Marula Cream Conditioner works to fortify and protect hair from the damage done by heat styling and colour treatments. Blended at a scalp-compatible pH of 3.6, this won't disrupt the scalp's delicate acid mantle or cause buildup commonly associated with silicones.
- Drunk Elephant TLC Happi Scalp Scrub 180ml £30 – Want to know the secret to a healthy and happy scalp? Let us introduce you to Drunk Elephant's T.L.C. Happi Scalp Scrub, a supercharged AHA and BHA acid blend scrub designed to break down and dissolve dead skin cells as well as styling product build up.
- Drunk Elephant Wild Marula Tangle Spray 120ml £21 – A superfine, weightless leave-in mist, this Wild Marula Tangle Spray effectively detangles and smooths while restoring natural movement, manageability and shine without weighing hair down.
All of these Drunk Elephant hair care products are going to be launching at Cult Beauty, but you can sign up to the waiting list to know when the products are going to go live on their website.
I have to admit I think the products aren't too bad. I was expecting the price to be a lot higher considering it's Drunk Elephant, and their skincare is super luxe and pricey, but all of the Drunk Elephant hair care products are between £21 and £30.
The hair care collection launches worldwide on the 3rd of April 2020.