Diego Dalla Palma have launched a brand new mascara; the Diego Dalla Palma MyToyBoy Mascara, and it might be the most cringe worthy name I’ve ever seen for a mascara. Diego Dalla Palma are an Italian beauty brand, and they’ve exclusively launched their new mascara at Lookfantastic.
Diego Dalla Palma MyToyBoy Mascara
I’ve tried a few Diego Dalla Palma products in the past, but nothing that has totally blown me away. When I saw the claims for the Diego Dalla Palma MyToyBoy Mascara, I knew it was something I needed to feature on Makeup Muddle; they’re pretty bold claims!
“The biggest mascara ever seen on the market! WOW immediate, to leave breathless 4D Action Mascara: ultra volumizing stretching promotes natural eyelash growth in just 30 days. Duration 24 h.” – Diego Dalla Palma
The Diego Dalla Palma MyToyBoy Mascara claims to offer volume, size and definition and be ‘the only toy boy that will never let you down’ – I couldn’t eye roll that statement any harder to be honest.
The mascara is said to feature an innovative 4D arrow design wand made with a special low-density fibre that perfectly captures every single lash.
Diego Dalla Palma MyToyBoy Mascara is said to feature an innovative formula enriched with ‘superlash CPX at 2%’ – a synergistic combination of two powerful actives;
- Biotinyl-GHK vitamin matrikina which stimulates the proliferation of keratinocytes of the eyelash bulb and strengthens it, reducing its loss and favoring the anchoring
- Panthenol -provitamin B5- which helps repair damaged eyelashes by strengthening them.
- Extra volume in one pass
- Eyelash growth in 30 days (instrumental test)
- Duration 24 h
- Capacity 13 ml
- Intense black
- Applicator from the innovative arrow design
- The largest mascara on the market
- Length: more than 17 cm
- Soft silicone, hypoallergenic, latex free
- Comfortable handle that facilitates the application of mascara
The before and after shot do look impressive, but the model has natural long lashes so it’s not particularly indicative on how effective the formula is.
I do like the bright red, bold packaging. It’s so boring when brand after brand launches black tubes for mascara, this red tube would definitely stand out in your makeup bag.
Claims that in just 30 days, the mascara will ‘makes the lashes naturally longer, voluminous, thick and resistant’ are bold. In all honesty I’m not entirely sure a mascara can really improve lash growth and lash density as it’s not something you leave on your lashes like you would a lash serum.
I can’t get on board with a mascara called MyToyBoy, but if the claims have you tempted, it’s available now.
All images belong to Diego Dalla Palma.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!