Surprise! ColourPop have launched a brand-new foundation, and it sounds amazing. The ColourPop Pretty Fresh Hyaluronic Hydrating Foundation has launched at ULTA right here, but won’t be launching on the ColourPop website until the 9th of July, so if you want to get your hands on it, you’ll have to snap it up via ULTA.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
ColourPop usually launch new products every week, or at least every other week, but during the last few months, they’ve not been able to launch anything due to the global crisis.
They did launch the Tie Dye collection nearly two weeks ago, and now the ColourPop Pretty Fresh Hyaluronic Hydrating Foundation is their newest launch, but I anticipate a lot of new ColourPop launches over the coming weeks.

Credit: Trendmood1
ColourPop will need to try and catch up with all the new launches that were created pre-crisis, and as they’re my favourite brand, I’m excited about the prospect of so many new and exciting new launches coming our way.
The ColourPop Pretty Fresh Hyaluronic Hydrating Foundation is the newest addition to the ColourPop Pretty Fresh collection, and joins the existing four products within the range;
- ColourPop Pretty Fresh Creamy Concealer
- ColourPop Pretty Fresh Tinted Moisturizer
- ColourPop Pretty Fresh Primer
- ColourPop Pretty Fresh Setting Spray
This brand new ColourPop Pretty Fresh Hyaluronic Hydrating Foundation is available in 42 different shades which is amazing, and brilliantly inclusive. With the fairest shade being Fair 03C, and the deepest being Deep Dark 215N.
In terms of formula, it has a vegan formula that’s described as being skin-perfecting with medium buildable coverage which helps to create a healthy, skin-like finish.
Offering coverage and hydration in one, with the same good-for-you ingredients like hyaluronic acid which feature in the other Pretty Fresh collection.
“The ColourPop Pretty Fresh Foundation is a hydrating foundation that delivers medium buildable coverage with a natural skin finish. Infused with Coconut Water & Hyaluronic Acid for hydrated, luminous skin.
The flexible formula provides undetectable, medium to full coverage that lasts all day. This vegan foundation is dermatologist tested and oil-free, alcohol-free, and fragrance-free.” – ColourPop
The new ColourPop Pretty Fresh Hyaluronic Hydrating Foundation is $16 and it appears that ULTA only have 29 shades from the full 42 shade lineup, so if ULTA doesn’t have your shade available, you’ll have to wait until the 9th of July to order via the ColourPop website.
It sounds like such a lovely foundation, which is supposedly suitable for all skin types. I like that it features hyaluronic acid, and the lightweight oil-free formula sounds perfect for summer. I love the packaging, and that the bottle comes with a pump and I can’t wait to try it myself.
All images belong to ColourPop.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!