ColourPop have announced not one new launch, but two new launches today! The ColourPop Act Natural Defining Mascara is one of the new products coming our way this week, as well as the ColourPop Colour Stix Eyeshadow Sticks.
It’s been quiet the last two weeks on the ColourPop launch front, so we’ve been waiting to hear what their latest launch is, and we have two! Keep on reading to find out more…
“our lashes, but better!!! ✨👁 Introducing our brand new defining mascara, Act Natural! This vegan formula delivers super soft, defined, fluffy lashes! 🖤 Will be available in black and brown!”
The ColourPop Act Natural Defining Mascara is going to be launching in two different shades; Black and Brown, and will be launching on the 13th of April at 10am PST, just like their new eyeshadow sticks.
The ColourPop Act Natural Defining Mascara isn’t the first time we’ve seen ColourPop tackle mascaras. They launched their BFF colourful mascara collection at the beginning of 2019, with six colours and one black shade.
I really like their BFF mascara, which had more of a volumising formula, but this new mascara formula is all about natural definition.
The brush has natural bristles, with quite big gaps between each cluster of lashes, to give a natural coat of mascara.