Collection have rebranded their whole mascara collection, including the launch of the Collection Lash Primer Sculpting Mascara. Collection have done a lash primer before as part of a dual-ended mascara where on one side there was a lash primer, and on the other there was a mascara.
Collection Lash Primer Sculpting Mascara
I’ve always really rated the Collection mascaras, and they never really get talked about within the beauty community. They’re all so affordable, and I liked how many different mascara formulas they had. The new mascara range now features four different mascaras and the one lash primer.
The Collection Mascara collection includes;
- Collection Long Shot Mascara
- Collection Big Drama Volumising Mascara
- Collection Vita Lash Mascara
- Collection Max Curve Curling Mascara
- Collection Lash Primer Sculpting Mascara
All of the mascaras and lash primer are priced between £3.99 and £5.99 with the Vita Lash Mascara being the most expensive at £5.99.
I really like the super sleek packaging on the whole collection, and I think the collection looks a little more cohesive with the same packaging style across the range, compared to the different designs for each tube previously.
“Enriched with shea butter & Vitamin E, Collection’s Lash Primer is formulated to separate, condition and prep your lashes instantly. The fluffy and tapered brush application is designed to separate and fan-out lashes. It’s your new easy-to-use essential, to be applied before your everyday mascara.“
Collection Lash Primer Sculpting Mascara Key Benefits
- Infused with shea butter & Vitamin E
- Sculpting & defining
- Caring ingredients
- Separates, conditions and preps lashes
- Vegan suitable
It appears that the Collection Lash Primer has the typical white colour, and is to be applied to clean lashes before your mascara. I never really understand why lash primers are white, as surely it makes more sense for them to be black as they’re easier to cover up with mascara. It sounds like a pretty good lash primer, and for only £2.99 it’s very affordable too!