If you’re a fan of the D’Amelio sisters, there’s big news! The Born Dreamer By Charli D’Amelio Eau de Toilette has been announced as being the very first perfume from Charli, with her new brand; Born Dreamer Charli.
Charli has been sharing hints and sneak peeks on her TikTok account for weeks, that a big launch was coming, and now we know it’s a brand new perfume brand, which makes a change from all of the celebrity makeup brands we’re seeing lately. Keep on reading to find out all about the Born Dreamer perfume…
Born Dreamer By Charli D’Amelio Eau de Toilette
“You were born a dreamer – destined to have unique hopes and dreams. That’s why I’m so excited to share oen of my dreams come true with you: my first ever fragrance. We put so much time, thought, and love into developing a scent that plays off personal body chemistry to create something totally individual to you. I’m so incredibly proud of the result and hope you love it as much as I do!“
Charli and her sister Dixie, are the face behind the Morphe 2 brand. Due to contracting, it was obvious Charli Damelio wouldn’t be able to launch makeup straight away, as she would have exclusivity clauses with Morphe, but that doesn’t mean makeup isn’t the future for the Born Dreamer brand, but for now we have the Charli D’Amelio perfume.
In fact, the Companies Registration for the Born Dreamer brand was cited as being “Cosmetics and Fragrance”, so I would take a guess we won’t see any more Morphe 2 launches with Charli as the face of the brand. And we’ll see Born Dreamer By Charli D’Amelio makeup in the coming months.
When does the Born Dreamer By Charli D’Amelio Eau de Toilette launch?
The Born Dreamer By Charli D’Amelio Eau de Toilette is going to be exclusive to ULTA, and it’s set to launch on the 26th of June. The Born Dreamer By Charli D’Amelio Eau de Toilette will be available in a 50ml size, which is the full size, as well as a 75ml refill bottle. The bottles are also fully recyclable.
So, what does Born Dreamer By Charli D’Amelio Eau de Toilette smell like? The brand has described the debut fragrance as having the following notes:
- Top – anjou pear, orange zest essential oil
- Middle – jasmine petals, pink sugar
- Base – cashmere woods, skin musks, ambroxan, cedarwood
The perfume is housed within a frosted glass bottle, with a white 3D Star shaped lid. It’s a beautiful bottle, and the fact that it’s refillable is great. More and more perfume brands are launching refillable perfume bottles, and it is so much better for the environment.
The Born Dreamer By Charli D’Amelio brand describes their perfume as being vegan, dye-free and that it’s been formulated with natural sugarcane alcohol, as well as sustainably harvested jasmine. We saw Ariana Grande do something similar with her God Is A Woman perfume launch last year, which was also exclusive to ULTA.
Charli has shared some behind-the-scenes videos on her TikTok account, which has 79million followers. Everything about the Born Dreamer By Charli D’Amelio Eau de Toilette campaign is very neutral, and Charli’s makeup looks gorgeous in all of the campaign images.
- Natural Sugarcane Alcohol
- Sustainably Harvested Jasmine
- Sustainable Packaging
From the notes, the Born Dreamer By Charli D’Amelio Eau de Toilette sounds like a stunning, perfume, especially how it works with your individual body chemistry. It’s said to be a fruity floral scent, and once it launches on the 26th of June, it’ll be exclusively available right here.
All images belong to Born Dreamer.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!