The latest Benefit product has been revealed, and it’s a mascara! The Benefit They’re Real Magnet Powerful Lifting Mascara is the latest addition to They’re Real! collection, and has innovative, exciting technology.
It’s always exciting whenever Benefit launch a new mascara, and the last mascara they launched was BADgal Bang, so it’s a long time since we had a new mascara to get excited about! If you’d like to find out more, keep on reading…
The Benefit They’re Real Magnet Powerful Lifting Mascara is available for $27 in the US, and for £24 within the UK. It’s described as being an extreme lengthening and lifting mascara powered by magnetic technology that delivers up to 36 hours of wear and 40 percent longer lashes.
“The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes.“
Last week, Benefit shared a video of a vault with magnets hinting at their newest product, and I had a feeling it was going to be magnetic eyeliner, or magnetic lashes.
So the mascara is a surprise, especially as the technology is very unique to anything else we’ve seen with other mascaras. It’s said to have a magnetic core within the wand, which attracts the magnetically charged formula, and draws mascara out and beyond the tips of the eyelashes.
The Benefit They’re Real Magnet Powerful Lifting Mascara tube is the same shape as the original They’re Real Mascara, except the end of the lid has a cute little magnet shape. The wand is the same as They’re Real! in that it’s a synthetic plastic bristled wand, with lots of tiny spiky bristles.
“Discover your longest looking lashes yet with benefit’s They’re Real Magnet Extreme Lengthening and Powerful Lifting Mascara. Providing flutter-worthy length for up to 36 hours, the mascara is powered by a magnetic force that draws out lashes to extreme lengths, making them look up to 40% longer**.
Providing ultimate length and lift, the formula applies with an innovative extender brush with a magnetically charged core that pulls the magnetic mineral enriched formula up and out beyond the tips of lashes for extreme length & powerful lift. The custom-designed zigzag bristles are strategically positioned to capture every lash, separating and defining for a fanned-out look.“
- 36-hour extreme lengthening* mascara
- Builds 40% longer lashes**
- Flexible, lightweight & builds easily
- Won’t smudge or flake
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length**
Gently wiggle wand from base of lashes to tips. Layer over & over for extreme length & powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama.
Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)]. N° 14247/A
The Benefit They’re Real Magnet Powerful Lifting Mascara sounds like a really impressive mascara. My favourite Benefit mascara is their Rollerlash Mascara, and I didn’t really like the original They’re Real.
So, I’m interested to see how the Benefit They’re Real Magnet Powerful Lifting Mascara compares to all of their other mascaras. If you’d like to check out the Benefit They’re Real Magnet Powerful Lifting Mascara, it’s available exclusively right here.
All images belong to Benefit.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!