If you love Benefit, like I know so many of you do, you're going to be really excited about their newest launch that has dropped today. The Benefit Eye Beam Gel Highlighter has launched right here, and if you'd like to find out more about the new Benefit Eye Beam Gel Highlighter, keep on reading…
Benefit Eye Beam Gel Highlighter
It has been a hot minute since Benefit launched something. In fact, their last launch was the Benefit Weightless Moisture Face Moisturizer, so a new launch was way overdue.
A lot of Benefit's launches feel repetitive as they tend to focus on their boxed powders, or new brow launches, so I think the Benefit Eye Beam Gel Highlighter for Eyes & Face is an exciting addition to their product range.
- Dot and blend onto inner corners of eyes, brow bones & cheekbones to look instantly refreshed with a halo of soft radiance.
- Beauty Tip: To achieve fresh, healthy-looking skin, start by concealing dark circles and brightening the under-eye area with Boi-ing Cakeless Concealer (sold separately).
The new Eye Beam Gel is described as being a highlighting gel which softly illuminates the eye area and instantly brightens the complexion with a dewy, golden-peach glow that looks naturally lit-from-within.
Its lightweight gel formula is infused with softening meadowfoam seed oil, and is designed to melt into skin. It claims to blend easily, and lasts all day without creasing or settling into fine lines.
Described as being a sheer yet buildable shade that is universally flattering and looks divine on all skin tones. The precise applicator tip makes it easy to add a natural-looking glow right where you want it.
I'm not sure how the formula will work if it's designed for both the face and the eyes. Usually gels aren't conducive for eye makeup as they're so prone to creasing, so it'll be interesting to read reviews to see how the formula fairs for the eyes, and the face.
- Gel formula feels weightless
- 8-hour longwear
- Soft golden peach shade
The Benefit Eye Beam Gel Highlighter is packaged within a nude coloured plastic tube, with a nozzle that allows you squeeze the gel out and then apply to the skin with your fingertips, makeup brush or blending sponge.
It's $24 and contains 10ml of product, and is currently an ULTA exclusive. That means ULTA has an exclusivity deal right now, but hopefully it'll be available from other Benefit stockists very soon – and I'll be sure to update this post once it is.