Benefit’s Boi-ing Concealer has been around for many years, with new formulas and packaging along the way. This latest launch is a brand new formula, with modern packaging, and it’s said to be a 3-in-1 concealer.
”Benefit’s Boi-ing Bright On Concealer visibly brightens undereyes, helps hide dark circles with color-correcting pigments, and helps seal in skin hydration with a serum-like formula for a healthy-looking undereye glow.”
The Benefit Boi-ing Bright On Concealer is $24, and is launching as an ULTA exclusive initially, but it’ll be launching at all Benefit stockists very soon, so keep an eye on your favourite Benefit retailer, should you want to give it a try over the coming weeks.
Benefit Boi-ing Bright On Concealer contains 0.17oz of product, and features a long, narrow clear plastic tube for the packaging.
Just like the recent Boi-ing Concealer packaging update, this latest formula looks like a pencil with an eraser / rubber on the end, as it’s designed to ‘erase’ dark circles under the eyes.
- 3-in-1 Brightening!
- Immediately brighten undereyes
- Color correct dark circles
- Feels lightweight & silky-smooth
- Applies & blends easily
- Buildable coverage
- 8-hour* longwear
The Benefit Boi-ing Bright On Concealer claims to offer up to eight hours of longevity, with a 3-in-1 brightening formula to not only immediately brighten any darkness under the eyes, but also colour correcting the darkness too.
It offers buildable coverage, with a lightweight and silky formula which claims to be non-caking, as well as waterproof, which is a pretty bold claim for an under-eye concealer.
The Benefit Boi-ing Bright On Concealer is available in twelve different shades, and each of the names are named with a shade description, which is so much better than their old number system, as it makes it a lot easier to choose a shade;
With just twelve shades, the shade range could definitely do with being improved. Twelve shades just isn’t inclusive enough in 2022, but it is an improvement on their old shade range, so at least the brand are making steps to be more inclusive than they used to be, and the Benefit Boi-ing Bright On Concealer is available right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!