It's rare for a beauty brand to launch something completely new and unique as everything has been done before, but the Becca Zero No Pigment Virtual Foundation is a very exciting, new and innovative beauty launch. If you'd like to find out why, keep on reading…
Becca Zero No Pigment Virtual Foundation
Becca have launched lots of lovely products this past week, and they're kicking off the new week with yet another which is currently a Cult Beauty exclusive and an ULTA exclusive, but it will filter through to other Becca stockists very soon.
In addition to the Becca Zero No Pigment Virtual Foundation, we've seen Becca reveal the Becca Hydra-Light Plumping Lip Mask, Becca Hydra-Light Plumping Lip Balm and Becca Light Gleam Primer & Topper Liquid Eyeshadow Duo. I have to say, it's really refreshing to see Becca launch something other than just highlighters all the time.
The Becca Zero No Pigment Virtual Foundation is $36 / £29, and contains 30ml of product in a spherical shaped bottle, which is a strange shape for a foundation product, but this isn't just any foundation. So why is this product so unique?
It's part of the brand new Becca Zero collection, and the No Pigment Virtual Foundation is free from pigment instead, utilising the brand's Clear Light Blur Technology to diffuse light around the face, blur imperfections and smooth the appearance of skin.
Blend a thin layer onto clean skin. Layer foundation and other make up on top or wear alone for fresh-faced, glassy skin.
Water\Aqua\Eau, Sodium Acrylates Crosspolymer-2, Glycerin, Butylene Glycol, Dipropylene Glycol, 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Hyaluronic Acid, Ethylhexylglycerin, Caprylyl Glycol, Carbomer, Tromethamine
The Becca Zero No Pigment Virtual Foundation features a silicone free formula and contains glycerin and hyaluronic acid to help instantly hydrate the skin.
Cult Beauty describe it as being a tall glass of cool water for skin that instantly cools skin on contact while controlling oil production that helps perfect skin with a transparent matte finish.
Boasting a complexion-balancing formula to help us embrace our natural complexion, whilst also creating a covetable dewy, glass skin finish.
The Becca Zero No Pigment Virtual Foundation has a luxurious gel formula that adapts to all skin tones and also gives fullness and definition to brows too. So you don't have to worry about colour matching, as it's suitable for everyone.
Whilst the Becca Zero No Pigment Virtual Foundation is marketed as being a foundation, it sounds like it's perhaps more akin to a skin blurring and perfecting primer. Offering unifying properties to make the skin look flawless and perfected.
I think it's a clever idea, and it's cheaper than a Becca foundation would be too. The before and after shots Becca have shared, do show the skin looking amazing in the ‘after' images, and it'll be interesting to read reviews to see how it truly works.