The BeautyBlender Beam Shadeshifter Colour Change Beauty Sponge is the latest shade to join the collection of colourful BeautyBlender beauty sponges, and it’s part of the brand’s Shadeshifter collection.
Back in 2020, BeautyBlender launched their Wave Shadeshifter Beauty Sponge, which was a pale blue sponge, and it turned to pink when wet. Well, the brand has launched a brand new colourway.
“While every Beautyblender makeup sponge works best when wet to deliver an airbrushed finish, new SHADESHIFTER heat-activated technology allows your blender to change color right before your eyes. Soaking Beautyblender Wave in hot water transforms it from a sunny yellow to a mellow tangerine. You’ll never forget to wet your blender again!“
The colour changing effect is obviously a gimmick, and it looks cool to see the sponge change from yellow to orange. However, it’s actually supposed to be a helpful benefit too.
I know I’m not alone in sitting down to do my makeup, only to realise I’d forgotten to dampen my beauty sponge beforehand.
This colour changing benefit, is actually designed to help remind us to dampen our sponges prior to applying our makeup, and the yellow and orange colourway is perfect as we get nearer to Spring, and the BeautyBlender Beam Shadeshifter Colour Change Beauty Sponge is available right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!