bareMinerals Strength & Length Serum Infused Mascara

bareMinerals have been very quiet on the new product front, but they’ve just launched the bareMinerals Strength & Length Serum Infused Mascara in a campaign fronted by Hailey Beiber and Kelia Moniz, and has launched right here.

There have been an awful lot of mascaras launches recently with Urban Decay Lash Freak, Hourglass Unlocked and Pat McGrath Dark Star to name but a few.

bareMinerals Strength & Length Serum Infused Mascara

The bareMinerals Strength & Length Serum Infused Mascara is part of a small Strength & Length Collection with the mascara and it would appear that there’s going to be a brow product too, but it’s just the mascara that’s for sale on the bareMinerals website right now. However, the collection claims to help you be ‘free of sparse lashes & brows’.

The new bareMinerals Strength & Length Serum Infused Mascara is a breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout. You’ll see longer lashes instantly and over time.

Its said to be inspired by lash-enhancing serums, and their vegan lash serum utilises Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout.

Inspired by the technology of hair brushes,  the bareMinerals patent-pending paddle brush offers a completely new way to apply mascara — the brush lengthens, lifts and defines for your longest lashes ever.

The bareMinerals Strength & Length Serum Infused Mascara is said to offer the following benefits;

• Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks*
• 100% felt their lashes were stronger with less fallout**
• 100% felt their lashes were dramatically longer, instantly and after 8 weeks**
• Long-wearing
• Smudge-proof
• Flake-proof
• Clump-proof
• Vegan
• Cruelty-free
• Ophthalmologist-tested
• Safe for contact lens wearers
• Removes easily with makeup remover

Right now, the mascara is available in both a full size tube for $22, but also a deluxe miniature size for $12 if you fancied giving it a try without splashing out on the full sized version first.

The brush does look quite unique with a side specifically to lengthen with 5 rows of bristles with wide reservoirs that evenly deposit formula on the lashes. Then there’s a side to build thanks to curved micro-bristles that help to add fullness, whilst another side is to define with side bristles to define corners and the lower lashes.

If you like the concept and claims of the bareMinerals Strength & Length Serum Infused Mascara, it’s available right now.

BUY HERE: bareMinerals / Sephora / ULTA

All images belong to bareMinerals.