Big news for Ariana Grande fans; it’s official! Ariana Grande has launched her own brand; REM Beauty. There have been so many rumours lately over Ariana’s own beauty brand, with many beauty news pages posting that her makeup brand was called God Is A Woman Beauty.
Ariana Grande Launches REM Beauty Makeup Brand
That wasn’t the case at all, and turned out to be the latest Ariana Grande fragrance. Now however, Ariana has announced her new brand on Instagram, as well as the beauty brand’s Instagram page, which has already amassed a massive following in minutes.
It’s currently unknown where REM Beauty will be stocked, but I am going to guess it’ll be ULTA, as it’s ULTA which has her fragrance exclusives, so I would guess the same would go for her makeup brand.
So what do we know about REM Beauty? Not a lot, but we can expect to see products like eyeliners, lip gloss and lipsticks, as we know how much Ariana loves her signature cat eye look and nude lip.
We have seen a lot of celebrity beauty brands launch in the last twelve months or so, and some get really upset about how many there are, but I don’t see a problem with it.
Ariana wears makeup in every Instagram post, celebrity shoot or music video, and her makeup look is pretty iconic, with her winged liner, so it makes sense, plus her fragrances are extremely popular.
As soon as more information is shared, I’ll be sure to update this post, but I’m excited to see what’s instore for REM Beauty.