The Anastasia Beverly Hills Norvina Electric Cake Liners were uploaded to the Sephora website by accident back in early April, but ABH decided to push back the launch due to the current global crisis, so they were removed pretty quickly (they are now back on the Sephora website here).
These amazing new neon liners were very obviously set to launch ahead of festival season, but as festivals are cancelled, you have got to feel for the brands that have put their all in to creating festival inspired makeup collections this year.
It takes brands sometimes years to create and manufacture a product, so it's got to be so disappointing to not be able to launch a product how you originally planned.
Obviously in the big scheme of things, it's not exactly important but it's still got to be hard on the brands right now.
Anastasia Beverly Hills Norvina Electric Cake Liners
The Anastasia Beverly Hills Norvina Electric Cake Liners have now been officially revealed by Norvina on her Instagram page, and they really do look incredible.
Something I do need to mention though, is the similarity to the SUVA Beauty Hydra FX Liners. Now I haven't tried either formula, and they appear to have a similar formula with similar colours. However, to me it doesn't look like a copy or as if ABH are trying to mimic SUVA Beauty.
It was said that Cleopatra used something similar to a cake liner to create her iconic smokey eye makeup look, so cake liners have been around for a very long time, so SUVA Beauty didn't invent the cake liner concept.
Sure they're neon shades, but I think these liners are a great addition to the super colourful Norvina collection.
They're giving us serious 80s vibes, and they really would have been the most perfect festival inspired launch, especially as some of the shades are black light activated.
“These high-definition, glycerin-based paints deliver long-wearing, intense color that packs a punch. The color-intense, water-activated cake liner goes on like liquid pigment and dries to a long-wearing opaque finish for pro-quality face and body painting.“
The formula of the Anastasia Beverly Hills Norvina Electric Cake Liners is said to be perfect for pro-quality face and body art application, feature a stackable festival colour co-ordinated component design and are formulated without parabens, gluten, phthalates, oil, mineral oil or alcohol. They're also cruelty free and vegan too.
The Anastasia Beverly Hills Norvina Electric Cake Liners are going to launch on the 11th of May on both Sephora, and also Anastasia Beverly Hills directly, before moving to all other ABH stockists such as ULTA, Cult Beauty and BeautyBay.
- Add a small amount of desired mixing medium such as water or Dewy Set Setting Spray (sold separately) to Electric Cake Liner to activate for body art or face painting application.
- Mix using a synthetic brush and apply. Layer as needed.
- Let color dry in place. To lock in color for all-day wear, finish with Dewy Set Setting Spray (sold separately).
There are two different Anastasia Beverly Hills Norvina Electric Cake Liners;
- Anastasia Beverly Hills Norvina Electric Cake Liners – NEON (Electric Orange, Opaque White, Electric Purple)
- Anastasia Beverly Hills Norvina Electric Cake Liners – ELECTRIC (Electric Lime, Electric Yellow, Electric Pink)
Each of the two Electric Cake Liners have a stack design, where there are three different shades per stack. The stacks will be $30 each, working out at $10 per shade within the stack. Each stack has a mirror inside the top lid, and they're relatively compact.
Calcium Carbonate, Bis(Glycidoxyphenyl)Propane/Bisaminomethylnorbornane Copolymer, Aluminum Hydroxide, Water/Aqua/Eau, Talc, Glycerin, Propanediol, Polysorbate 20, Acacia Senegal Gum, Phenoxyethanol, May Contain/Peut Contenir (+/-): Red 22 (Ci 45380), Red 28 (Ci 45410), Ext. Violet 2 (ci 60730), Titanium Dioxide (Ci 77891), Yellow 10 (Ci 47005).
They have a super bold and vibrant design, with the stack having a slide out design, so you can slide out which shade you want to use, and the section in the stack holding each shade matches the colour of the eyeliner in the pan.
If you've never used a cake liner before, they're essentially pans containing saturated powers which need water to activate them.
Norvina uploaded some clips on her Instagram stories showing you how to use the formula, and she just put a couple of drops of water into the pan, and then used a makeup brush to apply to the skin.
They are seriously pigmented, and only needed a small amount of water to activate the liner formula. Norvina also showed the formula when using a wider eyeshadow brush, as they don't have to be just used as eyeliners.
Norvina explained that the Anastasia Beverly Hills Norvina Electric Cake Liners in Electric are all 100% black light activated, meaning they'll show up and glow amazingly well.
The Anastasia Beverly Hills Norvina Electric Cake Liners Stack in Neon only has one black light activated shade which is the orange.
The white and purple shades aren't black light activated as the pigments in white and deep violet just don't glow, but Norvina assured us they'd still pop.
As soon as they go live on the ABH and Sephora website, I'll be sure to update with information, but they really do look amazing.
I can't believe how neon they all are, and I am loving the Neon stack in particular, and they're going to be so popular once they do officially launch.