Anastasia Beverly Hills are known for being at the top of the brow game since they launched back in 1997. They've just announced the launch of the Anastasia Beverly Hills Lash Brag Mascara, which is something ABH fans have been waiting for, for a very long time. The ABH eyeshadow palettes are amazing, as is their brow range so it makes perfect sense that they'd have a mascara – if anything, it's kinda crazy it's taken until 2020 for them to launch one. Especially as they have other eye products like primer, lashes, brushes, eyeliner and more.
Anastasia Beverly Hills Lash Brag Mascara
Anastasia Beverly Hills Lash Brag Mascara lets you achieve maximum lash volume and fullness you can’t stop bragging about. This voluminous mascara instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color.
The specially designed hourglass-shaped mascara wand separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes.
With flexible polymers, this ultra-creamy Anastasia Beverly Hills Lash Brag Mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day.
BRAG A LOT: Apply 2 coats for extra length and thickness.
TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume.
Anastasia Beverly Hills Lash Brag Mascara Directions
- For the best mascara experience, begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips.
- Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
- Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
- For an extra boost, apply a lash primer prior to your Lash Brag application.
- For best results, remove the mascara using an oil-based makeup remover or micellar water.
WATER/AQUA/EAU, PARAFFIN, ACACIA SENEGAL GUM, GLYCERYL STEARATE, SYNTHETIC BEESWAX, STEARIC ACID, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA (RICE) BRAN WAX, POLYBUTENE, OZOKERITE, VP/EICOSENE COPOLYMER, HYDROGENATED VEGETABLE OIL, COPERNICIA CERIFERA (CARNAUBA) WAX/COPERNICIA CERIFERA CERA/CIRE DE CARNAUBA, GLYCERIN, CELLULOSE, ETHYLHEXYLGLYCERIN, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, POLYESTER-11, PVP, DISODIUM EDTA, AMINOMETHYL PROPANOL, PHENOXYETHANOL, BLACK 2 (CI 77266) [NANO], IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007)
The Anastasia Beverly Hills Lash Brag Mascara is available in two sizes; a full size which is going to be £26, as well as a miniature size which is going to be £14. The mascara has such a luxe look to it, with a rose gold metallic to black ombré design and an hourglass shaped brush.
Many brands are launching hourglass shaped wands right now, it feels like Too Faced were the original for creating a large, hourglass natural brush. Now there's brands both drugstore and high-end creating hourglass brushes, and they're my personal favourite for creating large, volumised and lengthened lashes.
I really like that Anastasia Beverly Hills have used realistic before and after photos for the mascara. Most brands use models that have lashes the size of spiders, but the average mascara user doesn't have massive lashes and that's why we want an amazing mascara.
The before and after photos they've used for the Anastasia Beverly Hills Lash Brag Mascara campaign actually make me a lot more likely to buy the mascara, and I imagine I'm not the only one that feels that way either. Just look how thick, and dramatic the model's lashes are. They look amazing, and that's down to this new mascara!
*The Anastasia Beverly Hills Lash Brag Mascara launched on the 10th of March.*