There’s two very exciting new launches from ABH this week; the Anastasia Beverly Hills Brow Freeze Styling Wax and the new Anastasia Beverly Hills Iced Out Highlighter.
It looks like the new highlighter might be a spot on dupe for their Starlight Highlighter in 2016, and this brand new brow launch is equally exciting. Keep on reading to find out more…
BUY HERE: Sephora / Beauty Bay / Cult Beauty / QVC
Anastasia Beverly Hills Brow Freeze Styling Wax
2021 is going to be all about brow lamination. With the global crisis, we aren’t able to go to beauty bars or salons as often as we’d like, and the professional brow lamination treatment is something you can recreate via products like the Anastasia Beverly Hills Brow Freeze Styling Wax.
A true Brow Lamination treatment requires chemicals, and gives a long lasting effect, but there are products which can give you a brow lamination effect of brushed up, fluffy brow hairs, without having to leave your front door.
We’ve seen brow lamination inspired products from NYX and Revolution launch in the last couple of weeks, and the Anastasia Beverly Hills Brow Freeze Styling Wax is the latest product to launch to give you a brow lamination effect to your brows.
The Anastasia Beverly Hills Brow Freeze Styling Wax is $23, and has launched exclusively at QVC initially, just like the Iced Out Highlighter, and is set to launch at all other Anastasia Beverly Hills stockists from the 11th of January.
The Anastasia Beverly Hills Brow Freeze Styling Wax is described as being a customisable brow styling wax which helps to lift, tame and sculpt brow hairs without ever feeling stiff, or leaving behind residue or flaking for a feathered looking brow look.
Described as being universal and easy-to-apply, as well as being mess-free, providing a lasting hold leaving you with the look of full bodied brows.
Its universal wax formula works on all skintones and brow colours, providing lasting hold that helps keep brow hairs in place. It’s also said to be ideal for medium-sparse to full brows.
Anastasia Beverly Hills Brow Freeze Styling Wax Directions
1 – Application: Gently pick up a small amount of product using the spoolie end of the brush 12. Pro Tip: using the back of the cap, work product back and forth.
2 – Brush: On clean brows, brush through the brow using upward motions and gently pressing down as you go.
3 – Press: Using the metal ferrule of brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
4 – Finish: Finish the look off by, filling in sparse areas of the brow using brow powder duo and brush 7B.
I can’t wait to try the Anastasia Beverly Hills Brow Freeze Styling Wax, as the before and after photos look amazing. The gel wax is completely clear and really does look to give a true brow lamination effect.
I really like that it’s in a circular jar rather than being a spoolie kind of product, as you don’t have to keep dipping back into the tube to muddy the gel up like you do with normal clear brow gels.
Whilst the Anastasia Beverly Hills Brow Freeze Styling Wax is available at all Anastasia Beverly Hills stockists right now, and I can’t wait to give it a try for myself, as the before and after shots look amazing!
BUY HERE: Sephora / Beauty Bay / Cult Beauty / QVC
All images belong to Anastasia Beverly Hills.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!